The Multi-Dimensional Brand

A letter on transcending the flat, corporate identity trap

Most entrepreneurs build brands like they're painting on a single canvas.

One logo. One voice. One message repeated until it loses all meaning.

They wonder why their audience feels disconnected, why engagement drops, why sales conversations feel forced. The answer is simple: they're trying to be one-dimensional beings in a multi-dimensional reality.

The Holographic Nature of Identity

Think about how you show up differently at:

• A family dinner

• A business meeting

• A creative workshop

• A spiritual gathering

You're still you. But different facets emerge based on context, energy, and intention.

Your brand should work the same way.

When I quit smoking after years of addiction, I didn't just change one habit. My entire identity shifted across multiple dimensions:

• Physical (breathwork, cold plunges, morning runs)

• Mental (clarity, focus, presence)

• Spiritual (meditation, consciousness work)

• Creative (writing, designing, building)

Each dimension informed the others. The transformation wasn't linear—it was holographic.

This is what most branding experts miss. They treat identity like a fixed point instead of a dynamic system. They tell you to "find your voice" as if you only have one. As if the voice you use to explain technical concepts should be the same one you use to share your deepest transformations.

The truth? We contain multitudes. And our brands should too.

The Problem With Single-Surface Branding

Traditional branding advice tells you to "pick a niche" and "stay consistent."

This creates what I call brand suffocation—where your message becomes so narrow that it loses its life force.

You end up:

• Repeating the same tired hooks

• Attracting surface-level connections

• Competing on features instead of frequency

• Burning out from wearing a single mask

I've watched brilliant creators reduce themselves to catchphrases. Visionaries who started with world-changing ideas end up recycling the same "5 tips for productivity" posts because someone told them consistency means repetition.

But consistency doesn't mean being one-dimensional. It means being authentically multi-dimensional.

The alternative? Build a brand that breathes across dimensions.

The Cost of Flatland Thinking

When you flatten your brand into a single dimension, you don't just bore your audience—you bore yourself.

I've been there. Early in my journey, I tried to be "the productivity guy" because that's what was selling. Every post was about optimization. Every story bent toward efficiency. Every insight forced through the lens of "getting more done."

The result? I burned out harder than when I was smoking a pack a day.

Because when you compress your multidimensional self into a single point, the pressure becomes unbearable. You're not just limiting your brand—you're limiting your being.

The VISIONS Framework for Dimensional Branding

Here's how to create depth in your brand using the VISIONS framework:

V - Vision: Your big-picture reality across life, business, and consciousness

I - Interests: The multiple fascinations that make you magnetic

S - Story: Your personal mythology told through different lenses

I - Insights: Novel connections between seemingly unrelated fields

O - Outcomes: Transformations that ripple across dimensions

N - Negatives: The anti-vision that creates necessary polarization

S - Solutions: Holistic approaches that honor complexity

Each element creates another dimension of your brand. Together, they form a living system that evolves with you.

Practical Dimensional Branding

Let me show you how this works in practice:

Dimension 1: The Teacher

• Share frameworks and systems

• Write educational threads

• Create step-by-step guides

Example: My newsletter on "How to Repurpose Content with AI" teaches specific prompts while maintaining philosophical depth.

Dimension 2: The Philosopher

• Explore big ideas

• Question conventional wisdom

• Connect spirituality and business

Example: Writing about non-dual business strategies for conscious entrepreneurs—merging ancient wisdom with modern monetization.

Dimension 3: The Practitioner

• Document your journey

• Share real results

• Show behind-the-scenes process

Example: Showing exactly how I charge $250 for 4 hours of work, including client conversations and delivery methods.

Dimension 4: The Visionary

• Paint future possibilities

• Challenge current paradigms

• Inspire transformation

Example: Describing a world where business serves consciousness evolution, not just profit maximization.

Each dimension serves a different aspect of your audience's consciousness. Some need practical tools. Others crave philosophical depth. Many want both.

The magic happens when these dimensions start talking to each other. When your philosophical insights inform your practical systems. When your personal story illuminates your visionary ideas. When your teaching comes from lived experience, not borrowed knowledge.

The Resonance Effect

When you brand dimensionally, something magical happens:

Your content starts creating resonance patterns.

A philosophical tweet leads to a practical thread. A system-building newsletter sparks spiritual insights. A personal story unlocks business breakthroughs.

This isn't random. It's the natural result of honoring your full spectrum.

I noticed this when I started sharing my journey from addiction to alignment. People didn't just follow for business advice—they connected with the human behind the systems. They saw how cold plunges and breathwork informed my approach to client work. How morning runs created clarity for content creation.

The dimensional brand doesn't just attract customers. It attracts kindred spirits.

Building Your Dimensional Brand in 10 Hours

Here's the thing about dimensional branding—it sounds complex, but it's actually more natural than forcing yourself into a box.

The 10-Hour Vortex Funnel I've developed works because it:

• Captures all dimensions of your message

• Repurposes content across contexts

• Creates natural sales conversations

• Builds genuine authority

You spend 1 hour per day for 10 days building:

• Your VISIONS framework (capturing all dimensions)

• Content that resonates across frequencies

• Systems that work while you sleep

• Offers that feel like invitations, not invasions

No more flat, lifeless brands. No more copying what works for others. Just you, in full dimension, creating value from your authentic frequency.

Your Next Dimension

Stop trying to fit your multi-dimensional self into a one-dimensional brand.

The world doesn't need another cookie-cutter entrepreneur spouting the same advice in the same voice.

It needs you—all of you—showing up across dimensions to serve those who resonate with your particular frequency.

Ready to build a brand that actually feels like you?

Discover the 10-Hour Vortex Funnel →

Until next time, Eric Viviers

P.S. Next week, I'm diving into Aligned Networking—how to attract the right people by being more yourself, not less. The best connections happen when you stop trying to impress and start trying to express.

Remember: Every dimension of your brand is a doorway. The question isn't which one to show—it's which one to show first.