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A letter on transcending transactional selling and creating sacred exchanges
I'd follow the script: Find the pain. Twist the knife. Present the solution. Handle objections. Close hard.
It worked. I hated it. And my clients could feel the disconnection in our work together.
Then I discovered what indigenous traders knew centuries ago: Commerce can be ceremony. Sales can be sacred. Exchange can be ecstatic.
The day I burned my sales scripts was the day I started closing souls, not just sales.
The Violence of Traditional Sales
Traditional sales is built on violence:
Attack insecurities
Exploit weaknesses
Manufacture needs
Override intuition
Extract maximum value
We've turned the ancient art of exchange into extraction economics.
No wonder people hate selling. No wonder buyers feel violated. No wonder "salesy" became synonymous with "slimy."
But what if sales could be soulful?
The Physics of Sacred Exchange
Here's what changed everything for me: Sales is energy exchange, not value extraction.
When you sell from lack:
You repel abundance
You attract desperation
You create codependence
You diminish both parties
When you sell from love:
You magnetize alignment
You attract sovereignty
You create synergy
You elevate both parties
This isn't spiritual bypassing. It's spiritual strategy.
I've closed more $1000+ clients through love than I ever did through manipulation.
The VISIONS Framework for Soulful Sales
Vision: Paint possibilities from shared values
Interests: Connect through genuine curiosity
Story: Share transformation, not manipulation
Insights: Educate to elevate readiness
Outcomes: Promise only what serves highest good
Negatives: Honor resistance as wisdom
Solutions: Offer what you'd want to receive
Each element transforms selling into serving.
The Four Pillars of Soulful Sales
1. Presence Over Pressure
Most salespeople are never actually present. They're in the future (closing) or the past (script).
Soulful sales starts with radical presence:
Listen with your whole being
Feel the energy beneath words
Respond to what's actually happening
Trust the conversation's intelligence
2. Diagnosis Over Prescription
Traditional sales prescribes before diagnosing. "You need this!"
Soulful sales investigates with love:
What's actually happening?
What's the real desire?
What's the deeper pattern?
What wants to transform?
I spend 70% of sales calls just understanding. Not to manipulate—to truly serve.
When you diagnose accurately, prescription becomes obvious to everyone.
3. Invitation Over Invasion
Compare these:
"You need to buy this NOW!"
"I sense we could create something beautiful together. Shall we explore?"
One invades boundaries. One honors sovereignty.
My entire "close" is usually: "Based on everything we've discussed, I feel we're aligned to work together. How does that land for you?"
80% say yes. The 20% who don't weren't aligned anyway.
4. Service Over Closing
Stop trying to close sales. Start opening service.
Every sales conversation is already a service:
Clarity on their challenge
Insight into patterns
Vision of possibility
Experience of being seen
Whether they buy or not, they leave elevated.
This creates a paradox: The less attached to closing, the more I close.
The Soulful Sales Conversation Arc
Opening: Creating Sacred Space
"Before we dive in, I want you to know this call is already complete. Whether we work together or not, my intention is that you leave with clarity and inspiration. Sound good?"
This immediately shifts energy from transaction to transformation.
Discovery: Deep Listening
Instead of qualifying questions, I ask emergence questions:
"What's really going on for you?"
"What would freedom look like?"
"What's the cost of staying here?"
"What's wanting to emerge?"
Then I listen. Really listen. With my whole being.
Reflection: Mirroring Truth
"Here's what I'm hearing... [reflect their exact words]. And beneath that, I'm sensing... [name the deeper pattern]. Does that resonate?"
When people feel truly seen, sales become secondary.
Possibility: Painting Pictures
"Based on what you've shared, here's what I see as possible..."
I paint their vision, not mine. Using their words, their values, their desires.
Invitation: Opening Doors
"I have a sense of how we could work together to create this. Would you like to hear how?"
Always permission-based. Always honoring free will.
Decision: Honoring Wisdom
"Take a moment. Feel into this. What does your body tell you?"
I literally have them check with their body. Bodies don't lie.
Completion: Blessing Both Paths
Yes: "I'm honored to support your transformation."
No: "I honor your clarity. When you're ready, I'm here."
Every conversation ends in blessing.
Handling "Objections" Soulfully
Traditional: Overcome objections
Soulful: Honor wisdom
"I can't afford it"
Traditional: "You can't afford NOT to!" Soulful: "I hear that. Tell me more about what investment feels aligned for you right now?"
"I need to think about it"
Traditional: "What's there to think about?!" Soulful: "Of course. What specifically would you like to reflect on? How can I support your clarity?"
"I'm not ready"
Traditional: "You'll never be ready!" Soulful: "I trust your timing. What would readiness feel like? What needs to happen first?"
Resistance is wisdom. Honor it and it transforms.
The Energy of Enrollment
Here's the secret: People don't buy your offer. They buy your energy.
When I'm in lack, I attract lack. When I'm in fear, I attract fear. When I'm in love, I attract love. When I'm in service, I attract service.
Before every sales call:
Meditation to clear energy
Gratitude for the opportunity
Connection to highest service
Release of all attachment
I enter the call already complete. The sale is just a bonus.
Insights From Marco After a Free Session
The 10-Hour Vortex: Sales Systems
The Vortex Funnel includes:
Soulful sales conversation templates
Energy clearing practices
Question banks for deep discovery
Scripts that don't feel like scripts
Because selling shouldn't feel like selling. It should feel like serving.
Your Soulful Sales Assignment
This week, transform one sales conversation:
Enter Complete - Meditate before the call. Need nothing.
Listen Deeply - Spend 70% listening, 30% speaking
Reflect Truth - Mirror what you hear without agenda
Invite Gently - Make an offer like you'd make to a friend
Honor Everything - Bless their yes, their no, their maybe
Notice how it feels. Notice what shifts. Notice who shows up.
Beyond Sales
We're not just changing how we sell. We're changing what selling means.
From extraction to contribution. From transaction to transformation. From closing to opening. From taking to giving.
The future belongs to those who understand: The best sales don't feel like sales at all.
They feel like:
Sacred service
Aligned partnership
Mutual elevation
Love in action
This is how we transform commerce into ceremony. One conversation at a time.
Ready to sell from soul?
Until service sells itself, Eric Viviers
P.S. Next week: Visionary Copywriting—how to write words that awaken worlds. Because we're not just copy-writers, we're consciousness-writers.
Remember: Every sale is either an extraction or an elevation. Choose wisely.