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A letter on transcending the hustle and flowing with authentic attraction
The day I stopped forcing and started flowing, my engagement tripled and my anxiety disappeared.
The Violence of Conventional Marketing
Traditional marketing is violent:
It interrupts rather than invites
It pushes rather than pull s
It shouts rather than sings
It takes rather than gives
We've militarized the entire vocabulary:
Target audience (who are we shooting at?)
Campaign ( are we going to war?)
Conversion (forcing change?)
Capture leads (taking prisoners?)
No wonder marketing feels gross. We 've turned communication into combat.
But what if marketing could be meditation? What if promotion could be prayer ? What if selling could be serving?
The Energetic of Push vs. Pull
Here's what I discovered after burning out from hustle culture:
Push marketing exhausts everyone involved.
You push content onto feeds. Push offers into DMs. Push yourself to produce. Push, push, push until you're too push ed out to remember why you started .
It's like trying to make a plant grow faster by pulling on its leaves.
Pull marketing creates different physics.
You create value that naturally attracts. You share truth that magnetizes resonance. You show up authentically an d let alignment do the heavy lifting.
It' s like tending soil and trusting the seeds.
When I shifted from push to pull, everything changed:
Content creation became creative practice
Networking became soul nourishment
Sales conversations became sacred service
Business building became consciousness evolution
The VISIONS Framework for Mindful Marketing
Vision : Market from your highest vision, not your hungriest void
Interests: Share what genuinely fascinates you, not what "performs "
Story: Tell tales that transform, not just transact
Insights: Give your best material freely
Outcomes: Focus on trans formation over transaction
Negatives: Address real resistance, not manufactured objections
Solutions : Offer what you'd want to receive
This isn't just philosophy—it's practical strategy that creates sustainable success.
The Four Pillars of Mindful Marketing
1. Presence Over Pushing
Most marketers are always elsewhere— planning the next campaign, analyzing the last metric, never actually HERE.
Mindful marketing starts with presence:
Write from stillness, not stress
Post when inspired, not obligated
Respond from presence, not pressure
Sell from service, not survival
Example: I don't post daily anymore. I post when I have something worth saying. Paradoxically, this creates more engagement than my forced "consistency ."
2. Rhythm Over Routine
Nature doesn't produce on schedule . Neither should you.
Instead of rigid posting schedules, I follow natural rhythms:
Creative burst? Write multiple pieces
Contemplative phase? Share deeper insights
Integration period? Document the journey
Rest cycle? Honor the silence
My content calendar isn't a calendar— it's a constellation of impulses I honor when they arise.
3. Service Over Strategy
Every piece of content starts with one question: "How can this serve?"
Not: Will this get engagement ? Not: Will this drive sales?
Not: Will this beat the algorithm?
Just: How can this help someone today?
When I write from service, strategy takes care of itself. The algorithm rewards value. Humans reward helpfulness. The universe rewards genuine giving .
4. Trust Over Tactics
Mindful marketing requires radical trust:
Trust that value creates its own virality
Trust that the right people will find you
Trust that authenticity outperforms algorithms
Trust that giving leads to receiving
This doesn't mean being passive. It means being actively aligned.
The Content- As-Practice Approach
What if we stopped seeing content as "content" and started seeing it as spiritual practice?
Morning Pages Marketing :
Write 1000 words each morning
No agenda, just expression
Let themes emerge organically
Shape into content when inspired
Walking Meditation?
Take problems on walks
Let solutions arise
Voice-note insights
Transcribe when ready
Dream Journaling Genius:
Keep notepad by bed
Capture morning downloads
Notice recurring patterns
Share what wants sharing
Your practice becomes your marketing. Your marketing becomes your practice.
Examples of Mindful Marketing in Action
The Non-Launch Launch
Instead of "DOORS CLOSING IN 24 HOURS!"
I write: "I'm opening space for 3 aligned souls to work together this month. If you 've been feeling the pull, let's explore if this is the right time."
No fake scarcity. No manufactured urgency. Just an honest invitation.
The Vulnerable Value -Post
Instead of positioning myself as the expert with all the answers:
"Yesterday I completely failed at my own system. Spent 6 hours in in reactive mode when I teach 1-hour focused sessions. Here's what I learned from the messes..."
Result? My most engaged post in months. Why? Because humanity creates more connection than perfection.
The Anti-Algorithm Approach
I stopped:
Using "proven" post templates
Formatting for "maximum reach"
Gaming engagement metrics
Optimizing for vanity numbers
I started:
Writing what wanted to be written
Sharing what needed sharing
Trusting organic reach
Optimizing for resonance
My follower growth slowed. My business growth accelerated.
Quality > Quantity, always.
The 10-Hour Vortex: Marketing in Flow
The 10-Hour Vortex Funnel is built on mindful marketing principles:
Hour 1 -3: Deep reflection and framework creation
Hour 4-6: Authentic content from aligned state
Hour 7-8: Systems that serve naturally
Hour 9-10: Integration and trust
No hustle. No grind. No force.
Just aligned action creating exponential results.
You're not spending 40 hours grinding . You're investing 10 hours flowing.
The Mindful Marketing Paradox
Here's what blows people's minds:
The less I market, the more I sell. The less I push, the more pulls toward me. The less I strategize, the more succeeds. The less I force, the more flows.
This isn't spiritual bypassing. It's spiritual strategy.
When you market from alignment:
Every action is amplified by authenticity
Every word carries the weight of truth
Every offer feels like an invitation
Every sale becomes a sacred exchange
Your Mindful Marketing Assignment
This week, experiment:
Post only when genuinely inspired - Delete scheduled content that feels forced
Write from service - Before creating, ask "How can this help?"
Share something vulnerable - Let your humanity show through your expertise
Trust the pacing - Honor your natural rhythms over rigid routines
Release attachment - Let go of metrics and notice what grows
Watch how your marketing transforms from burden to blessing. Feel how promotion becomes prayer when it comes from presence.
The Future of Marketing
The future belongs to those who can:
Create from stillness in a noisy world
Serve deeply in a surface culture
Trust fully in a fear-based economy
Give freely in a scarcity mindset
Mindful marketing isn't just better for your nervous system. It's better for your business.
Because people don't just want products anymore. They want presence. They don't just seek solutions. They seek connection. They don't just buy offers. They invest in energy.
Ready to market from the mind of meditation?
Until presence prevails, Eric Viviers
P.S. Next week: Creative Intelligence—how to solve problems like an artist-philosopher-CEO. Because the biggest breakthroughs come from the spaces between categories.
Remember: The best marketing doesn't feel like marketing . It feels like truth delivered with love.