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- Landing Page Alchemy
A letter on transcending template thinking and creating transformation touchpoints
I spent $999 on a "high-converting" landing page template.
It had all the elements: Hero section. Pain points. Testimonials. Urgency triggers. Countdown timers. Exit-intent popups.
It converted at 0%.
Then I built a simple page that broke every "rule"—no countdown timer, no fake scarcity, no pain agitation. Just truth, beauty, and an honest invitation.
It converted at 23%. (you can check it out here)
The difference? One was designed to catch. The other was designed to connect.
The Portal vs. The Page
Most landing pages are traps:
Manipulate emotions
Manufacture urgency
Block exits
Force decisions
Extract value
They're digital roach motels—visitors check in but they can't check out (without buying).
But what if your landing page could be a portal?
A sacred space where:
Consciousness expands
Truth resonates
Transformation begins
Decisions emerge naturally
Value flows both ways
This isn't just philosophy. It's profitable physics.
The Energetics of Digital Space
Here's what nobody talks about: Digital spaces carry energy.
Just like physical spaces affect mood, digital environments affect consciousness.
I learned this studying sacred geometry and applying it to web design:
Certain layouts create calm
Specific colors evoke trust
Sacred proportions induce flow
Natural patterns reduce resistance
Repeated numbers increase conversions
Your landing page isn't just converting clicks. It's converting consciousness.
When someone lands on your page, their nervous system responds before their mind does. Design for the nervous system first, the rational mind second.
The VISIONS Framework for Landing Pages
Vision: Create an experience, not just information
Interests: Design for curiosity, not compliance
Story: Show transformation through journey
Insights: Educate while you elevate
Outcomes: Display possibility, not just features
Negatives: Address resistance with respect
Solutions: Offer invitations, not ultimatums
Each element creates depth that flat pages lack.
The Anatomy of a Conscious Landing Page
The Breathing Hero
Traditional: Cramped headline screaming benefits Conscious: Spacious opening that lets visitors breathe
Example from my highest-converting page:
[Vast white space]
"What if business felt like breathing?"
[More space]
"Natural. Necessary. Nourishing."
[Gentle scroll indicator]
No assault. Just invitation.
The Story Spiral
Traditional: Linear benefit stacking Conscious: Spiral journey through transformation
Instead of:
Benefit 1
Benefit 2
Benefit 3
Try:
Where you are (recognition)
Where you've been (empathy)
Where you're going (possibility)
How we travel together (partnership)
Stories transform. Lists just inform.
The Resonance Section
Traditional: Pain point agitation Conscious: Pattern recognition
Instead of: "Are you sick of failing?"
Try: "If you've noticed these patterns..."
Creating but not converting
Working harder for less flow
Feeling the pull toward something deeper
People want to be seen, not sold.
The Living Proof
Traditional: Wall of logos and numbers Conscious: Transformation stories with context
Don't just show testimonials. Show journeys:
Where they started
What shifted
How they feel now
What became possible
Include photos, energy, humanity. Make it feel real because it is real.
The Transparent Offer
Traditional: Hidden prices, vague promises Conscious: Clear exchange of value
I show:
Exact investment required
Precise time commitment
Specific outcomes expected
Honest limitations included
Transparency creates trust. Trust creates sales.
The Aligned CTA
Traditional: "BUY NOW OR REGRET FOREVER!" Conscious: "If this resonates, let's explore"
My highest-converting button says: "Begin Your Journey"
No pressure. Just possibility.
Design Principles for Portal Pages
Sacred Geometry
I use golden ratio proportions throughout:
1.618 spacing ratios
Fibonacci sequences in layout
Sacred geometry in structure
Sounds woo? My split tests say otherwise.
Color as Frequency
Colors aren't just aesthetic. They're energetic:
Deep purples for transformation
Soft greens for growth
Clean whites for clarity
Warm earth tones for grounding
Match color to intention, not just "brand."
Typography as Voice
Fonts carry personality:
Serif for wisdom/tradition
Sans-serif for clarity/modernity
Script for humanity/creativity
Monospace for precision/tech
I mix fonts like instruments in symphony.
Rhythm and Flow
Design creates movement:
Short sections create energy
Long sections create depth
Varied lengths create rhythm
White space creates pause
Your page should breathe like poetry.
The Build Process
Here's how I create landing pages:
1. Meditation First
Before touching design tools, I meditate on:
Who this serves
What transformation awaits
How energy should flow
Why this matters
Design follows consciousness.
2. Story Architecture
Map the journey:
Recognition (I see you)
Validation (Your struggle is real)
Possibility (Another way exists)
Invitation (Walk with me)
Decision (Choose when ready)
3. Energy Testing
I build multiple versions and test:
Which feels most aligned?
Where does energy stick?
What creates expansion?
How does the body respond?
Data matters. Energy matters more.
4. Simplification Rounds
Remove everything non-essential:
Every element must earn its place
Every word must serve transformation
Every image must carry meaning
Every space must support flow
Less is more when less is true.
The 10-Hour Vortex Landing Pages
The Vortex Funnel includes:
Portal page templates (structure)
Energy design principles (aesthetics)
Conversion consciousness tips (strategy)
Build process breakdowns (practical)
Plus AI prompts that understand conscious design.
Because landing pages aren't about tricking people into buying. They're about creating spaces where transformation can begin.
Your Portal Page Assignment
This week, audit your landing page:
Energy Check - How does it FEEL to land there?
Story Flow - Is there a journey or just information?
Space Audit - Can visitors breathe or feel compressed?
Truth Test - Is everything genuinely true?
Invitation Quality - Does it feel like force or flow?
Then make one change toward portal consciousness. Just one. Feel the shift.
Beyond Landing
We're not just building landing pages. We're building permission structures for transformation.
Every design choice either:
Opens or closes
Expands or contracts
Invites or demands
Flows or forces
The future belongs to designers who understand: The page is not the point. The portal is.
Those who can create digital spaces that:
Honor the visitor's journey
Respect the nervous system
Facilitate real transformation
Convert through connection
Ready to design portals, not pages?
Until beauty converts, Eric Viviers
P.S. Next week: Soulful Sales—how to sell from love instead of lack. Because the best sales feel like service, and the best service sells itself.
Remember: Your landing page is either a trap or a temple. Design accordingly.