so you want to start a business but don’t know where to start?

you’ve seen business gurus talking about dropshipping, SaaS, AI, content creation, etc.

every one has it’s place. every one has the potential to make money. but every business will fail if you don’t have this one thing…

a personal brand

what is a personal brand?

it’s a multi-dimensional brand composed of your:

• life stories

• unique interests

• creative skillsets

• personal transformations

it’s the face of your business

which is YOU!

turning yourself into a business

take a look at yourself

what makes you special?

even though you might think you are boring…

having that self-awareness is interesting in-and-of itself

you just need to learn human psychology to talk about your interests in a way that provides:

• entertainment

• education

• inspiration

• value

• motivation

• clarity

to others.

distribution through the internet

the best place you can start a business is on X (formerly known as twitter)

why?

you don’t need to post videos
it’s a writing-based platform
if you can grow there, you can grow anywhere
networking is a normal part of the community

writing is the foundation of all knowledge

and knowledge can be monetized without any startup costs

so how can you establish a good foundation for your business on X?

branding

1. create a good profile picture with a headshot of yourself

2. create a good banner using canva summarizing what you do

3. create a good bio explaining:

   • who you help

   • what you do

   • what pains people will avoid

   • what you are building

   • your job title

or you can literally throw all my advice out the window and get creative with it

embrace multi-dimensionality while still providing clarity on the topics you explore

(if you need help creating a good branding image, book a call with me to find out more about my packages)

content

your content should be a provider of clarity

you are sharing your knowledge through:

• stories

• concepts

• theories

• discoveries

you are teaching people how to create a transformation, reach a specific outcome, or learn a specific skill

there are 3 forms of content:

1. short-form

2. medium-form

3. long-form

short-form content (in this case) can be turned into one tweet

one tweet can be turned into reels and singular posts across other platforms

medium-form can be a thread

threads can be turned into carousels and captions

long-form can be a newsletter, extended posts, or books

this can be turned into YT vids, podcasts, etc.

what should you prioritize?

i like to prioritize one big project and draw inspiration from the little bits of info to create other forms of content from that

this creates the most amount of depth behind my ideas and communicates the most amount of value

from that big outline i just copy, paste, and iterate the content into a scheduler like tweethunter to take care of my content without having to worry about it

offer

write down your interests

why are you interested in them?

what transformations have taken place in your own life when you mastered this interest?

write down your skills

what outcome does this skill provide?

why does this skill matter?

write down your life transformations

relate them with:

• health

• wealth

• relationsips

• happiness

break them down further into:

• physical

• mental

• emotional

• financial

• spiritual

• social

wellbeing and health

create a product, service, or offer promising :

• a specific outcome

• pains people will avoid

• benefits people will experience

• what makes this offer different from others

examples:

“lose 20 pounds and get shredded without cardio”

“make $1000 in less than 3 months without manipulative tactics”

“align your business with your spiritual integrity without sacrificing business growth”

in a nutshell…

“find a problem, give away the solution, and sell the implementation” - Alex Hormozi

if you enjoyed this letter i highly suggest reaching out and booking a free strategy call with me so we can get the foundation for your business set up

have a blessed day my friend