Clean Copy & Content

A letter on transcending manipulative marketing and writing from truth

I used to collect copywriting formulas like sacred texts.

AIDA. PAS. The 4 P's. The 7-step sales letter. Headlines that "practically force people to buy."

Then I realized I was learning how to manipulate, not communicate.

The day I burned my swipe file of "high-converting headlines" was the day my writing finally started converting—not through tricks, but through truth.

The Problem With Traditional Copywriting

Traditional copywriting was born in the age of cigarette ads and snake oil.

It operates on assumptions that should make conscious entrepreneurs cringe:

• People are stupid and need to be told what to think

• Fear sells better than inspiration

• Manipulation is just "good marketing"

• The ends (sales) justify the means (deception)

We've all felt it—that slimy feeling when someone's "copy" is working on us. The fake urgency. The manufactured scarcity. The emotional manipulation disguised as empathy.

It works. Until it doesn't.

Because consciousness is rising, and people can smell stinky copy from further away than ever.

The Energetics of Words

Here's what copywriting courses don't teach you: Words carry energy, not just meaning.

When you write from manipulation, your words carry that frequency—no matter how cleverly you dress them up.

When you write from truth, alignment, and genuine service, your words carry that frequency too.

I learned this the hard way. My early sales pages followed all the "rules":

• Pain point agitation (twist the knife)

• False time pressure (only 3 spots left!)

• Emotional manipulation (don't let your family down)

• Inflated promises (make $10k in 10 days!)

The result? Buyers with buyer's remorse. Clients who weren't aligned. A business that felt like a prison I'd built myself.

The VISIONS Framework for Clean Copy

Let's reimagine copy through the VISIONS lens:

Vision: Paint possibilities, not panic

Interests: Connect through genuine fascination

Story: Share transformation, not manipulation

Insights: Educate to elevate consciousness

Outcomes: Promise only what you can deliver

Negatives: Address real concerns, not manufactured fears

Solutions: Offer genuine help, not snake oil

Each element creates copy that converts through connection, not coercion.

The Anatomy of Clean Copy

Let me show you the difference:

Manipulative Copy: "Are you sick of being broke? Tired of watching everyone else succeed while you struggle? This might be your LAST CHANCE to change your life! (Only 24 hours left!)"

Clean Copy: "I spent three years addicted to substances that numbed my potential. When I finally aligned my business with my values, everything shifted. If you're ready to build something meaningful—not just profitable—let's explore what's possible."

See the difference? One creates anxiety. The other creates resonance.

Both can sell. But only one creates customers who thank you a year later.

The Three Pillars of Clean Copy

1. Radical Transparency

Stop hiding behind corporate speak. Stop pretending you have all the answers.

I tell potential clients:

• Exactly what I've achieved ($2000/month, not $200k)

• Where I'm still growing (scaling beyond 1-1 work)

• Why my approach might not be for them (if they want get-rich-quick)

The result? Only aligned people reach out. My close rate went up, not down.

2. Embodied Authority

Authority doesn't come from claiming expertise. It comes from embodying experience.

Instead of: "I'm a master at content creation"

Try: "I write 1,000 words daily, which AI helps me transform into 10,000 words of valuable content. Here's exactly how..."

Show your process. Share your struggles. Document your journey.

Real authority whispers. Only insecurity shouts.

3. Vibrational Value

Every piece of copy should raise the reader's consciousness, not lower it.

Ask yourself:

• Does this inspire or intimidate?

• Does this educate or manipulate?

• Does this connect or coerce?

If your copy makes people feel worse about themselves, you're doing it wrong—even if it "converts."

The Clean Copy Creation Process

Here's my process for writing copy that converts through truth:

1. Source from Stillness Before writing, I meditate. Clean copy comes from a clean mental state. You can't write from abundance if you're vibrating in scarcity.

2. Connect to Service I ask: "How can these words serve the highest good of everyone involved?" This shifts me from taking to giving.

3. Write the Raw Truth First draft = no filter. I write what's real, even if it's messy. Especially if it's messy.

4. Refine for Resonance I edit for clarity, not manipulation. Every word should help the reader, not hypnotize them.

5. Test the Energy I read it aloud. Does it feel clean? Would I want to receive this message? Would it inspire my highest self?

Examples of Clean Copy in Action

Email Subject Lines

Manipulative: "URGENT: Your discount expires in 3 hours!!!" Clean: "A thought on transformation (and an invitation)"

Sales Page Headlines

Manipulative: "The Secret They Don't Want You to Know" Clean: "What I Learned From 1000 Hours of Deep Practice"

Call-to-Action

Manipulative: "Buy NOW or regret it forever!" Clean: "If this resonates, let's explore working together"

Social Proof

Manipulative: "Join 10,000+ customers!" (when you have 100) Clean: "Here's what Linda experienced after our work together..." (real testimonial)

The Clean Copy Paradox

Here's what's wild: Clean copy often converts better than manipulative copy.

Why? Because in a world of noise, truth is a signal.

When everyone else is shouting, whispering gets attention. When everyone else is pushing, pulling creates magnetism. When everyone else is manipulating, truth-telling builds trust.

My highest-converting content breaks all the "rules":

• No fake urgency

• No pain point agitation

• No inflated promises

• No emotional manipulation

Just truth, delivered with craft and care.

Writing From the Vortex

The 10-Hour Vortex Funnel includes specific prompts for clean copy:

• Newsletter templates that educate while they sell

• Thread structures that provide value first

• DM scripts that create real dialogue

• Landing page copy that converts through clarity

But more importantly, it teaches you to write from alignment—the source of all clean copy.

Your Clean Copy Assignment

This week, rewrite one piece of your marketing:

1. Remove all false urgency - Trust that the right people will act when ready

2. Delete manipulative language - Anything that creates unnecessary fear

3. Add radical transparency - Share a limitation or learning edge

4. Increase genuine value - Teach something useful, even if they don't buy

5. Test the energy - Would your highest self be proud of these words?

Notice how it feels to write this way. Notice who it attracts. Notice how your business starts feeling like a creative practice, not a manipulation game.

The Future of Copy

The future doesn't belong to the best manipulators. It belongs to the best communicators.

Those who can:

• Transmit truth through words

• Create connection through content

• Inspire action through insight

• Sell through service

This isn't just better for your conscience. It's better for your business.

Because people are waking up. And they're looking for businesses that help them rise, not those that profit from their pain.

Ready to write words that wake the world?

Discover the 10-Hour Vortex Funnel →

Until truth prevails, Eric Viviers

P.S. Next week: Mindful Marketing—how to promote without feeling promotional. Because the best marketing doesn't feel like marketing at all.

Remember: Your words are spells. Cast them wisely.